Marketing

VP, Portfolio Director – Platform Programs

Locations: Alpharetta, GA, US

Job ID: 2600523

Job Description:

Role Summary/Purpose:

We are seeking an experienced Platform Program leader to drive cross-functional platform initiatives that directly align with the goals of the Platform Chief Marketing Officer (CMO) and senior leadership. This role is critical in bridging technology, marketing and business functions to accelerate platform adoption, scalability and innovation.  The ideal candidate will be responsible for developing and executing platform strategies, managing high-impact programs and ensuring seamless collaboration between technical teams and executive leadership.

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you will be required to commute or travel for in person engagement activities such as business or team meetings, training and culture events. 

 

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences. 

Essential Responsibilities:

  • Define and lead high-priority platform programs that align with CMO and leadership objectives.

  • Work closely with platform CMO to create synergy between technology and business strategies.

  • Serve as primary liaison between platform teams and executive leadership ensuring alignment on vision, priorities, and key milestones to  generate NexGen Growth.

  • Identify opportunities to optimize platform capabilities that enhance marketing, digital transformation and customer experience.

  • Partner with Agile teams based on platform feedback to prioritize and align on delivery when needed

  • Implement best practices for platform adoption, ensuring alignment with industry trends and market needs.

  • Monitor overall platform relationship health, campaign safety and delivery. Track and report on platform initiatives in line with shared goals, identifying risks, dependencies and opportunities for optimization. 

  • Perform other duties and/or projects as assigned.

Qualifications/Requirements:

  • Bachelor’s Degree OR in lieu of degree high school diploma/GED and 7+ years of professional experience in sales, marketing, operations in a corporate environment.

  • A minimum of 4 years of marketing or agency experience to include Project Management, campaign or portfolio management, and/or client relationship experience.

  • Ability and flexibility to travel for business as required

Desired Characteristics:

  • Proven client relationship management skill sets, experience developing plans and consistently meeting deadlines in a fast-paced environment .

  • Demonstrated experience with strategy generation and omnichannel execution, both traditional (email/direct mail) and digital (SEM, Display, Social).  Experience with Plastics development, statement marketing or cardholder documents a plus. 

  • Experience working across B2C, B2B and D2C a plus.

  • Strong communication skills with the ability to tailor messaging for varying levels of an organization and influence and partner with all levels of employees, internal and external partners/suppliers.

  • Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution; and proven ability to work cross functionally, as well as within own function. 

  • Facilitation, coaching and problem-solving experience. 

  • Experience in consumer financial services with exposure to credit card or retail environment.  

  • Knowledge of Agile or Kanban project management framework, grooming and retrospectives, a plus

Grade/Level: 12

                                                            

The salary range for this position is 110,000.00 – 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

 

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. 

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing