AVP, Campaign Operations (L10)

Job ID: E2401403

Job Description:

Role Title: AVP, Campaign Operations (L10)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #5 among India’s Best Companies to Work for 2023, #21 under LinkedIn Top Companies in India list, and received Top 25 BFSI recognition from Great Place To Work India. We have been ranked Top 5 among India’s Best Workplaces in Diversity, Equity, and Inclusion, and Top 10 among India’s Best Workplaces for Women in 2022.
• We offer 100% Work from Home flexibility for all our Functional employees and provide some of the best-in-class Employee Benefits and Programs catering to work-life balance and overall well-being. In addition to this, we also have Regional Engagement Hubs across India and a co-working space in Bangalore.

Organizational Overview:

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose:

As AVP, Campaign Operations you will be an integral member of the Growth marketing within Synchrony Financial, India. In this role, you will collaborate closely with client marketing managers to identify new or standard marketing campaign possibilities as Individual contributor. Your responsibilities will encompass the execution of omnichannel campaigns, offering insights for strategy and optimization and suggesting future marketing initiatives. Additionally, you will also play a key role in the transition of work from offer to journey based campaign approach.

Key Responsibilities:

• Campaign Data Management :- Manage processing of marketing campaigns by adhering to campaign process control compliance with SYF guidelines
• Stakeholder collaboration and strategy :- Collaborate with stakeholders to develop customer targeting strategy while facilitating multi-channel implementation and design forward thinking marketing approaches
• Process improvement and leadership :- Proactively propose and execute process improvements, mentor the team members on process skills and Proactively discuss the projects, showcase & drive for implementation and gauge the business impact

Required Skills/Knowledge:

• Bachelor's degree with 4+ years of experience in financial domain, or in lieu of a degree 6+ years of experience in financial domain
• Minimum 4+ years of experience in Data Analytics
• Minimum 4+ years of experience in  SAS and SQL
• Solid interpersonal skills at all organizational levels, including the ability to communicate effectively and influence others in the business

Desired Skills/Knowledge:

• Experience in Python.
• Proven ability to manage and execute campaigns in a detail-oriented environment.
• Having good understanding of Digital marketing i.e., targeting audiences via digital platforms
• Demonstrated ability to develop and implement new procedures/programs.

Eligibility Criteria:

Bachelor's degree with 4+ years of experience in financial domain, or in lieu of a degree 6+ years of experience in financial domain

Work Timings: This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying
• Inform your manager and HRM before applying for any role on Workday
• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
• Must not be any corrective action plan (Formal/Final Formal) or PIP
• L8+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.
• L8+ Employees can apply

Grade/Level: 10

Job Family Group:

Data Analytics