VP, QVC Marketing Leader

Job ID: 2501817

Job Description:

Role Summary/Purpose:

The VP, QVC Marketing Leader requires a dynamic and resilient marketing leader to drive the overall strategy and execution of QVC’s PLCC Credit Card program. The successful candidate will focus on deepening customer engagement, fostering loyalty, and increasing repeat purchases through data-driven campaigns that resonate with QVC’s passionate customer base. The candidate will work with cross-functional teams, external agencies and our client partner to develop and deliver on the QCard roadmap as well as lead development and execution of critical projects to impact applications, accounts and sales. This role interfaces with key senior level stakeholders within QVC and Synchrony.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Partner with QVC client and Synchrony teams to lead, develop, and implement strategic marketing initiatives to achieve business goals.

• Monitor & manage performance of all key credit and marketing metrics vs. plan. Participate in and lead key aspects of the development of the Synchrony Financial planning cycle.

• Drive growth and profitability for the card program by spearheading innovative solutions in partnership with the client.

• Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve objectives.

• Maintain ownership of the joint marketing, research and innovation fund budgets, partnering closely with Finance and client team to ensure thoughtful, strategic, and responsible allocation of spend.

• Collaborate with Synchrony cross-functional teams, client partners and third party agencies to integrate strategies and drive overall results while remaining compliant.

• Drive projects that focus on improved consumer experience, growth, collaboration and consumer acquisitions.

• Define, develop, and implement strategies, campaigns and solutions that span the customer lifecycle including: Acquisition, Usage, and Servicing.

• Utilize analytical tools to optimize marketing investments to drive profitable growth. Partner with the analytics team and the client to share data, set up test and control, and report results.

• Establish and develop key relationships at partner organization.

• Keep abreast of industry and competitive insights while defining, implementing and tracking KPIs through analytic tools.

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 10 years of marketing experience

• A minimum of 7+ years of marketing experience in credit card or financial services to include (can be concurrent):

  • 5 years of growth marketing leadership with partnership model, while leading consumer-facing programs and products, and with developing and delivering financial services products via digital channels

  • Client/ Account Management experience

  • Direct marketing experience with both acquisition and loyalty/lifecycle channels.

• Strong project management experience, organized, and detail oriented

• Experience managing creative agencies and marketing service suppliers

• Ability to travel as needed (~15%)

Desired Characteristics:

• Advanced degree (MS, MBA).

• Ability to work across the client organization and align resources and focus

• Marketing experience preferably in retail, direct marketing, credit card or financial services.

• Strong problem solving skills with a demonstrated ability to evaluate situations using multiple sources of information.  Strong integrator.

• Outstanding communications, relationship building, influencing and collaboration skills.

• Ability to identify innovative growth opportunities

• Skilled at using data to drive business decisions; experience working with client data-share initiatives desirable

• Ability to diagnose and stop work processes with low ROI as well as elevate high ROI initiatives

• Strong financial acumen and comfort level with analytics tools and analyses.

Grade/Level: 13

                                                                      

The salary range for this position is 130,000.00 – 210,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing