Senior Analyst, Digital Analytics (L08)

Role Title: ​Senior Analyst, Digital Analytics (L08)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by Ambition Box Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

• Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members.

• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview:  

Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth. 

Role Summary/Purpose: 

Sr Analyst – Digital Analytics (individual contributor) role is a part of India Analytics Hub (IAH).  The role will include profound understanding of the digital features/platform thus deliver on measurement and tagging data requirements to be captured that are critical for reporting and insights. The model candidate must be skilled in tagging and implementation, have ‘Go Getter Attitude’, Goal Oriented, and should be able to deliver independently. 

Key Responsibilities: 

• Implementation of analytical, marketing technologies tags across Synchrony digital platforms via tag management systems. 

• Deliver on providing requirements, testing and validation working with agile teams and other cross functional platforms. 

• Adherence to timely delivery, accuracy, and documentation in line with Audit Procedures. 

Required Skills & Knowledge:  

• For experienced – 1 to 2 years of hands-on Experience in JavaScript, HTML, CSS or web design with ability to independently deliver on Tagging & Implementation projects. 

• Minimum of 2 years with hands on experience with any of the Tag Manager Skills Ensighten, Tealium, Adobe Launch and understanding/hands on Adobe Analytics implementation and/or Google Analytics implementation. 

• Good communication skills and academic knowledge of JavaScript, HTML, CSS, and web design. 

• Basic Understanding of Core Concepts / Metrics in Retail Finance. 

• Ability to write and decode basic JavaScript adhering to evolving industry standards. 

• Problem solving mindset 

Desired Skills & Knowledge: 

• Good to have knowledge on implementing media pixels, marTech tools like Dynamic yield, any consent management 

• Understanding of concepts of online consumer privacy and consent management. 

• Good to have: Mobile apps development knowledge. 

Eligibility Criteria: 

BS or MS in Statistics, Economics, Mathematics, or another quantitative field with 1 to 2 years of hands-on Analytics experience (Distance learning not valid) or in lieu of a degree with 3 to 4 years of experience. 

Work Timings: This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose from. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details. 

For Internal Applicants:  

• Understand the criteria or mandatory skills required for the role before applying. 

• Inform your manager or HRM before applying for any role on Workday. 

• Ensure that your Professional Profile is updated (fields such as Education, Prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format). 

• There must not be any corrective action plan (First Formal/Final Formal, PIP). 

• L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible. 

• L8 Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible. 

• L4+ Employees can apply 

 Level/Grade : 08