VP, Client Marketing – Home

Role Summary/Purpose: 

The head of Home Independent Retail Marketing (HOME Network) is a strategic growth leader for Synchrony’s Core Home furnishings and electronics portfolio.  This expansive portfolio generates $2.2B+ in merchant PV (spanning over 15,000 retail locations) and an additional $250MM in consumer cross-shop. The marketing leader is accountable for marketing strategy and execution across multiple endorsed (association, buying groups) and unendorsed (direct to merchant) relationships, partnering with commercial executives and cross-functional partners  to identify and implement strategies that fuel merchant acquisition, activation and lifetime value – supporting clients’ needs and enhancing profitable growth opportunities to deepen credit penetration and gain market share. 

The marketing leader will ensure a compelling and competitive Synchrony HOME network brand positioning and value proposition, while collaborating with partners to create impactful and efficient journey experiences (B2B and B2C) and manage omni-channel activation   to enhance both merchant and consumer engagement.  

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities: 

• Develop the annual and long-term marketing strategy for the Independent Retailer HOME Network (B2B and B2C) to drive profitable growth.  

• Deepen strategic partnership with trade associations, buying groups and OEM relationships; 10+ annual industry tradeshows and C-suite events including the CEO Summit. 

• Drive merchant acquisition and engagement initiatives leveraging analytics (e.g. segmentation) to deepen market share by delivering SMB growth plans inclusive of the HOME Network. 

• Oversee brand positioning updates to ensure deep relevance and value for both merchants and consumers. 

• Oversee all PR/Media strategies, including Furniture Today and relevant trade outlets. 

• Build and optimize consumer and merchant campaign journeys, using a data-driven, test-and-learn approach to continuously improve ROI. 

• Lead the development, execution, and measurement of cardholder campaigns to maximize cross-shop utilization. 

• Foster partnerships with influencers, industry experts, and network aggregators to deliver new value propositions and drive cross-shop behavior. 

• Conduct financial and operational forecasting, regular data-based segmentation, and insight-driven decision making. 

• Manage, coach, and develop a high-performing team of 7 AVPs/VPs. 

• Collaborate with Business Development for acquiring new trade partners.  Support the onboarding and ramp-up of new partnerships. 

• Ensure compliance with all company policies and regulatory guidelines while mitigating enterprise risk. 

• Innovate on digital direct-to-consumer origination and engagement strategies. 

• Perform other duties and/or special projects as assigned.

Qualifications/Requirements: 

• Bachelor's Degree or, in lieu of a degree, GED or a high school equivalent with 14+ years of marketing experience with in the credit card/financial services to include:

• Minimum of 10 years of progressive marketing experience, inclusive of both B2B and B2C focus and:

  • Familiarity with managing complex partner ecosystems (trade associations, buying groups, aggregators). 

  • Experience in budget/P&L management, PR/media oversight, tradeshows/events, and omni-channel (especially digital) marketing. 

  • Experience in marketing within trade/distributor/membership-based organizations and geographically dispersed Sales teams 

  • Prior leadership of marketing teams (minimum 4 years of people management). 

  • Client/partner relationship experience; strong influence and cross-functional leadership skills. 

  • Background in credit card, financial services, or relevant industries strongly preferred. 

Desired Characteristics: 

• Strategic thinker with a passion for leveraging data and technology to drive business impact. 

• Demonstrated ability to hire, coach, and inspire high-performing teams. 

• Experience with loyalty programs, sales incentive programs, digital origination, and web/mobile channel marketing.  

• Advanced written, verbal, and influencing/relationship-building skills. 

• Strong financial and organizational acumen with proven P&L expertise. 

About Synchrony HOME: 
Synchrony HOME provides consumers with access to flexible financing options for home furnishings and electronics—enabling shoppers to benefit from one card, competitive rates, and exclusive retailer promotions. Our network helps merchants connect with highly engaged customers who have available credit, driving growth and deeper category engagement. 

Grade/Level: 14

The salary range for this position is 150,000.00 – 250,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.