AVP, Data Analytics & Insights Performance Marketing (L10)

Job ID: 2503233

Job Description:

Role Title: AVP, Data Analytics & Insights Performance Marketing (L10)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.  

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.  

• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.  

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview:

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose:

The AVP, Data Analytics and Insights Performance Marketing is a functional manager role and will deliver the business and organizational priorities, working in close collaboration with US performance Marketing Leaders and stakeholders to solve the business problems with solutions that are empowered by data and analytics. The candidate must be a thought leader, direct analytical person and deliver actionable insights for the business along with managing multiple teams.

Essential Responsibilities:

• Manage Performance Marketing Reporting and Analytics portfolio, including additional strategic business initiatives.

• Ensure consistent delivery of high-quality and accurate services across the organization within established SLAs.

• Proactively manage and maintain the project backlog by prioritizing tasks based on business value, team capacity management, and guaranteeing timely project completion in line with SLAs.

• Develop, design, and implement analytical and reporting solutions, defining clear KPIs to measure success.

• Partner with cross-functional teams to provide comprehensive reporting and analytical support, aiming to achieve unified organizational objectives.

• Independently lead critical and sensitive leadership projects from initial requirement gathering through to delivery, driving process improvements through data-driven insights.

• Lead and mentor for team, fostering a collaborative environment that promotes continuous learning and professional growth.

• Stay abreast of emerging AI trends, technologies, and research, translating them into actionable strategies to maintain competitive advantage.

• Promote a culture of innovation, continuous learning, and data-driven decision-making.

Qualifications/Requirements:

• Bachelor's degree with a minimum of 4+ years of working experience in Analytics domain preferably Marketing, or in lieu of a degree with minimum 6+ years of working experience in Analytics preferably Marketing.

• Over 6 years of hands-on experience with SAS and SQL, along with at least 3 years of experience in Python.

• Minimum of 5 years of expertise using data visualization tools such as Tableau to extract and communicate insights.

• Proficient in assessing data quality, availability, and relevance to ensure effective AI implementations with 1-2 years experience.

• Ability to evaluate various AI and analytics technologies to select suitable approaches aligned with business objectives.

• Strong analytical capabilities with the ability to interpret complex data, develop actionable strategies, and effectively convey insights through storytelling.

• Strong analytical and problem-solving skills with the ability to work collaboratively in cross-functional teams.

• Exceptional verbal and written communication skills, with the ability to collaborate across teams and present solutions clearly and persuasively.

• Keen attention to detail and experience handling large-scale data quality assurance, demonstrating curiosity and sensitivity toward data anomalies.

Desired Characteristics:

• Strong problem-solving skills with excellent attention to detail.

• Solid understanding of campaign execution processes and Agile reporting.

• Knowledgeable in operational reporting, forecasting techniques, and capacity planning.

• Strong understanding of AI concepts, including neural networks, deep learning, natural language processing (NLP), and computer vision.

• Experienced with AI analytics and insights tools, preferably Tableau Next.

• Familiarity with Agile methodologies and processes.

• Master’s degree in Statistics, Business Administration, or a related discipline.

Eligibility Criteria:

Bachelor's degree with a minimum of 4+ years of working experience in Analytics domain preferably Marketing, or in lieu of a degree with minimum 6+ years of working experience in Analytics preferably Marketing.

Work Timings: 12 PM to 9 PM IST

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (Formal/Final Formal, LPP)

• L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.

• L08+ Employees can apply

Grade/Level: 10

Job Family Group:

Marketing