AVP, B2B Campaign Orchestration Manager (L11)

Job ID: 2600125

Job Description:

Job Title: AVP, B2B Campaign Orchestration Manager (L11) 

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by Ambition Box Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

• We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse talent to take up leadership roles.

Organizational Overview:
The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose:

We are seeking an experienced B2B Campaign Orchestration Manager to lead the strategy, execution, and ongoing management of complex, integrated, multi-touch marketing campaigns. This role will be instrumental in establishing and driving close alignment between Sales and Marketing teams, ensuring unified execution that accelerates pipeline and revenue growth.

The successful candidate will guide cross-functional teams, including stakeholders from Go To Market (GTM), Analytics, Sales, Marketing, and Small and Medium Business (SMB) groups, to develop and execute scalable, data-driven campaigns with clear governance, technology integration, and performance management.

Key Responsibilities:

• Campaign Strategy & Orchestration:

  Lead the design and delivery of comprehensive, multi-channel B2B campaign strategies, incorporating account-based marketing (ABM), demand generation, and content marketing initiatives. Manage end-to-end campaign lifecycle, ensuring seamless coordination across paid search, social advertising, email, programmatic, and events channels.

• Sales & Marketing Alignment with SMB Stakeholders:

  • Establish and manage key workstreams to enable effective collaboration and campaign execution, including:

  • Governance: Define clear goals, KPIs, and performance measurement frameworks to ensure accountability and continuous improvement.

  • Campaign Training & Readiness: Develop and deliver webinars, sales enablement resources, and toolkits that prepare sales teams to engage effectively with prospects and leads generated by campaigns.

  • Technology, Data & Operations: Partner with design and operations teams to build efficient processes and workflows supported by data and marketing technology platforms.

  • Performance Execution (Scrum): Implement agile methodologies to ensure timely execution, flexibility, and rapid iteration of campaigns.

  • Lead the creation of a unified Sales and Marketing channel strategy that clearly outlines program responsibilities, flows, and collaborative processes, fostering a common language and shared understanding across teams.

  • Convene and lead a governance team consisting of SMB stakeholders from sales, marketing, and other relevant functions to co-create campaign strategies and coordinate sales enablement efforts.

  • Develop clear frameworks and define responsibilities for managing a backlog of campaign and enablement deliverables, prioritizing pilot and ongoing program activities.

  • Collaborate with the broader Scalability Committee to design communications and processes that accelerate key decisions, funding requests, and program investments.

  • Cross-Functional Collaboration:
    Work closely with Go To Market teams (Sales, Product Marketing, Customer Success), Analytics/BI teams, and SMB stakeholders to align messaging, share insights, measure impact, and optimize campaign and sales enablement effectiveness.

  • Performance Monitoring & Reporting:
    Establish and track campaign KPIs related to pipeline influence, lead progression, and revenue contribution. Use data and analytics to analyze performance, perform A/B testing, and inform continuous campaign improvements.

  • Resource Management:
    Advocate for and coordinate inclusion of additional sales and marketing resources required for campaign execution, ensuring proper staffing and support.

  • Budget & Vendor Management:
    Manage campaign budgets, vendor relationships, and forecasting to maximize ROI and efficient resource use.

Required Skills/Knowledge:

• Bachelors degree with 7+ years’ experience leading integrated B2B marketing campaigns in SaaS, technology, or enterprise environments with demonstrated success in pipeline & revenue growth & in lieu 9+ years’ experience leading integrated B2B marketing campaigns in SaaS, technology, or enterprise environments with demonstrated success in pipeline 

• Proven capability to orchestrate complex, multi-touch campaigns with a focus on sales and marketing alignment and ABM strategies.

• Expertise with marketing automation and CRM systems such as Marketo, HubSpot, Pardot, Salesforce, or Eloqua.

• Experience implementing governance structures, agile workflows (e.g., Scrum), and cross-functional working groups is highly preferred.

• Strong project management and communication skills.

• Analytical mindset with proficiency in Google Analytics, BI tools, and advanced Excel or data visualization platforms for campaign analysis and reporting.

• Ability to create training and enablement materials tailored to sales teams and marketing stakeholders.

• Bachelor’s degree in Marketing, Business, or a related discipline is preferred.

Desired Skills/Knowledge:

• Ability to shape and run one of our most strategic B2B marketing initiatives by fostering a unified approach across Sales, Marketing, and SMB functions.

• Leveraging best-in-class data and campaign orchestration methods.

• Strategic thinker with the ability to align marketing campaigns with business and revenue growth goals.

• Adaptability and experience working within agile workflows and governance frameworks.

• Strong interpersonal skills to engage and influence stakeholders at various levels.

• Proactive mindset focused on continuous improvement and leveraging data-driven insights.

Eligibility Criteria:

• Bachelors degree with 7+ years’ experience leading integrated B2B marketing campaigns in SaaS, technology, or enterprise environments with demonstrated success in pipeline & revenue growth & in lieu 9+ years’ experience leading integrated B2B marketing campaigns in SaaS, technology, or enterprise environments with demonstrated success in pipeline 

Work Timings: 2 PM to 11 PM IST (flexible to stretch as per business requirement)

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs as this is a front-facing role. Please discuss this with the hiring manager for more details.
 

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying
• Inform your manager and HRM before applying for any role on Workday
• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
• Must not be any corrective action plan (Formal/Final Formal LPP)
• L9+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.
• L9+ Employees can apply

Level / Grade : 11

Job Family Group:

Marketing