AVP, Campaign Operations (L10)

Role Title:AVP, Campaign Operations (L10)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
• We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
• We provide career advancement and upskilling opportunities, focusing to take up leadership roles.

Organizational Overview: The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose: As AVP, Campaign Operations, you will be an integral member of Growth Marketing within Synchrony Financial, India. In this role, you will partner with client marketing managers and internal stakeholders to identify and execute new or standard marketing campaign opportunities. You will be responsible for end-to-end omnichannel campaign operations with strong emphasis on audience strategy, segmentation, data governance, and SFMC execution.

You will also play a key role in driving the evolution from offer-based campaigns to a journey-based engagement approach, using Salesforce Marketing Cloud (SFMC) capabilities to build scalable, repeatable, and compliant customer journeys.

Key Responsibilities:

• Manage marketing campaign data file processing and execution for SYF clients, ensuring accurate targeting, suppression, and compliant outputs.
• Collaborate with stakeholders on customer targeting strategy and segmentation, while ensuring data privacy, consent, governance, and records retention requirements are met.
• Provide subject matter expertise in SYF data warehouses, segmentation reporting, suppression exclusions, and file outputs.
• Work with cross-functional teams to support data collection and performance measurement, escalating risks/issues as needed and contributing to analysis on priority projects.
• Build and execute omnichannel journeys in SFMC Journey Builder (entry sources, decision/engagement splits, waits, exits) aligned to strategy, eligibility rules, and compliance.
• Execute email campaigns in Email Studio (setup, content assembly, test sends, QA, deployment) adhering to brand, legal, and compliance guidelines.
• Manage audiences and data in SFMC using Data Extensions (create/maintain, relationships, exclusions) and segmentation using SQL Query Activities/filters/suppression rules.
• Develop and operate repeatable automations in Automation Studio (imports/exports, SQL automations, extracts, standardized end-to-end campaign workflows).
• Support integrations and ingestion methods (SFTP, API triggers via REST/SOAP, event-based entry) and coordinate execution readiness with upstream/downstream partners.
• Monitor and troubleshoot sends/journeys/automations and maintain SFMC governance (subscriber/contact concepts, publication lists, send classifications, consent, suppression, retention) with audit-ready documentation.
• Work with cross-functional teams to facilitate the data collection and performance measurement process and escalates issues as necessary and make contributions to research and analyses on priority projects within established guidelines.

Required Skills/Knowledge:

• Bachelor's degree with 4+ years of experience in Campaign Operations with strong client/customer/vendor relationship management OR in lieu of degree 6+ years of relevant experience.
• Strong understanding of credit card/credit business market, specifically in campaign operations.
• 4+ years of database marketing experience within financial services focusing on lifecycle/acquisition management.
• Experience with CRM tools such as SAS CI / Unica / Adobe etc.
• Salesforce Marketing Cloud (SFMC) experience (working knowledge required): Email Studio, Journey Builder, Automation Studio; Data Extensions, SQL Query Activities, suppression/exclusions; basic Mobile Studio exposure preferred.
• Experience with Salesforce Data Cloud (D360) and/or enterprise CDPs, including identity resolution, profile/attribute management, segmentation, and activation to downstream channels (e.g., SFMC).
• Working knowledge of D360 + SFMC connectivity (segment publishing/activation, event-based triggers, data refresh cadence) and data ingestion patterns (batch/SFTP, APIs, streaming/event).
• Knowledge of SOAP APIs, REST APIs, real-time triggers, real-time profiles, and push notification concepts.
• Experience setting up personalized campaigns delivered through digital channels.
• Working understanding of Agile methodology.
• Strong interpersonal skills and ability to communicate effectively and influence stakeholders at multiple levels.
• Strong knowledge of SQL, UNIX, Excel; SAS knowledge preferred.
• Experience with analytics languages/platforms is a plus (Python, Hadoop etc.).
• Proven organizational and timeline management skills; ability to handle multiple projects simultaneously.

Desired Skills/Knowledge:

• Proven ability to manage and execute campaigns in a detail-oriented environment.
• Having good understanding of Digital marketing i.e., targeting audiences via digital platforms
• Demonstrated ability to develop and implement new procedures/programs.
• Ability to drive initiates
• Good knowledge of latest Analytical practices in the Industry
• Knowledge of latest Analytics Data Visualization tools like Tableau & SAS VA.

Eligibility Criteria: Bachelor's degree with 4+ years of experience in Campaign Operations with strong client/customer/vendor relationship management OR in lieu of degree 6+ years of relevant experience.

Work Timings: 2 to 11 PM IST

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying
• Inform your manager and HRM before applying for any role on Workday
• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
• Must not be on any corrective action plan (First Formal/Final Formal, LPP)
• L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.
• L8+ Employees can apply.

Grade/Level: 10

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