Manager, Campaign Operations (L09)

Role Title:Manager, Campaign Operations (L09)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.  

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.  
• We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.  
• We provide career advancement and upskilling opportunities, focusing to take up leadership roles.

Organizational Overview:

Performance Marketing India team works closely with the marketing team in the US to support a wide range of marketing activities, including campaign operations, creative services, project tracking, compliance, and vendor management. The team is involved in every step of the process, from customer acquisition to providing marketing offers and regular updates to keep customers engaged with Synchrony.

Role Summary/Purpose:

As Campaign operations manager, you will be part of the Growth marketing within synchrony financial, India and is responsible for managing and executing marketing campaigns for synchrony Financial clients within the performance marketing COE.  In this role, you will be working with client marketing managers to execute the omnichannel campaigns and possible automation and / or automation. You will closely work with team leader to pair up in some of the critical and important projects like customer journey and/or profile and plays a vital role in driving the strategic initiatives.

Key Responsibilities:

• Perform the campaign execution process by adhering to compliance policies and maintain the key performance indicators i.e., accuracy and timelines at 100%
• Subject matter expertise in CRM tools, SYF data warehouses, segmentation reporting, suppression exclusions and file outputs.
• Proactively propose, initiate & execute process improvement that creates business impact for campaign data file execution processes.
• Support the team leader in activity of data integration with in CDP and CRM platform.
• Develop rules and setup the flow for trigger based campaign projects.
• Be part of the Agile PODs to continuously drive the automation / optimization within the portfolio
• Provide support by owning the critical projects like Prescreen, Reissues and / or upgrades
• Help team leaders in team engagement activities and collaboration

Required Skills/Knowledge:

• Bachelor’s degree with 2+ Years of working experience in Campaign Operations domain with any CRM tools such SAS/CI, Salesforce, Adobe or Unica etc or in lieu of a degree 4+ Years of working experience in Campaign Operations domain with any CRM tools such SAS/CI, Salesforce, Adobe or Unica etc.
• Having experience of 2+ years in financial domain
• Good understanding of financial domain

Desired Skills/Knowledge:

• Basic knowledge of applicable bankcard laws, compliance regulations and operating instructions
• Experience of CDP is a plus.
• Proven ability to manage and execute campaigns in a detail-oriented environment.
• Demonstrated ability to develop and implement new procedures/programs.
• Knowledge of latest Analytics Data Visualization tools like Tableau & SAS VA

Eligibility Criteria:

• Bachelor’s degree with 2+ Years of working experience in Campaign Operations domain with any CRM tools such SAS/CI, Salesforce, Adobe or Unica etc or in lieu of a degree 4+ Years of working experience in Campaign Operations domain with any CRM tools such SAS/CI, Salesforce, Adobe or Unica etc.

Work Timings:5:30 PM to 2:30 AM IST

We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs—Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR. Occasionally you may be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in person engagement activities such as business or team meetings, trainings, and culture events. 

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying
• Inform your manager and HRM before applying for any role on Workday
• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
• Must not be on any corrective action plan (First Formal/Final Formal, LPP)
• L7+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.

Grade/Level: 09

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