Manager – Communications (L08)

Role Title: Manager – Communications (L08)

Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
• We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview

This role sits within the Chief of Staff (CoS) organization, a high-visibility function that works at the intersection of core India leadership and global teams. The CoS office drives strategy, operations, strategic communications, and flagship events, to ensure leadership effectiveness and narrative alignment across Synchrony’s key organizational priorities. 

Role Summary

The Manager - Communications (L08) is a dual-mandate role acting as both the Chief Narrator and Brand Architect for the organization. You will be responsible for crafting high-stakes leadership narratives and executing a 360-degree branding strategy. From designing campaigns for flagship events to overseeing the physical brand presence (OOH and Office Branding), you will ensure Synchrony’s voice and visual identity remain premium, consistent, and impactful. 

Key Responsibilities:

• Internal Communications & Employee Engagement
• Design and execute end-to-end internal communication strategies aligned to business priorities    
• Drive omni-channel campaigns (emails, newsletters, intranet, digital screens) 
• Create compelling employee-engagement content that simplifies complex narratives    
• Ensure consistency of messaging and branding across functions and leadership levels    
• Support engagement initiatives, flagship events, townhalls, and culture-building programs    

• Executive & Leadership Communications & Thought Leadership
• Develop high-impact presentations and storytelling for senior leadership    
• Draft speeches, scripts, and key messages for townhalls and flagship events    
• Partner with leadership to shape narratives aligned with business strategy    

• Branding (Environmental, OOH & Campus)
• Lead internal branding across office environments (wall graphics, experience zones, signage)    
• Drive external branding including Out-of-Home (OOH) initiatives, campus branding, and marketing assets to strengthen Synchrony’s position as an employer of choice 
• Act as the local custodian for global brand guidelines, ensuring every asset from digital banners to large-scale hoardings meets high aesthetic and compliance standards. 

• Campaign & Content Management 
• Plan and execute integrated campaigns across internal and external channels    
• Manage content calendars and ensure timely delivery of assets    
• Track engagement metrics and optimize campaigns    
• Create newsletters, reports, and communication dashboards 

• Stakeholder & Agency Management
• Act as a strategic advisor to senior stakeholders 
• Collaborate with HR, business teams, and global partners    
• Manage creative agencies and vendors for quality and efficiency    
• Oversee execution from ideation to delivery    

Required Skills/Knowledge:

• Bachelor's or master's degree in communications, Marketing, Media, or a related field with a minimum of 2 years of relevant experience in Corporate Communications, Branding, or Internal Marketing; or in lieu of a degree, 4 years of relevant experience in similar domain. 
• The Narrative-Visual Blend: A rare mix of world-class writing skills and a high "Design IQ." You must know how to direct creative teams to achieve a premium look and feel. 
• PowerPoint Mastery: Advanced ability to build visual-heavy, "story-led" decks for C-suite audiences. 
• Campaign Management: Proven experience in running multi-channel internal/external marketing campaigns with measurable engagement. 
• Stakeholder Management: Confidence and poise to work closely with Leadership Team in a fast-paced environment. 
• Good grip on Microsoft Office, Adobe Creative Suite, or video editing tools. 
• Portfolio: Candidates must be able to showcase examples of hype campaigns, leadership decks, or physical branding projects they have led 

Desired Skills/Knowledge:

• Experience in Employer Branding or Recruitment Marketing 
• Familiarity with digital engagement platforms 

Eligibility Criteria: Bachelor's or master's degree in communications, Marketing, Media, or a related field with a minimum of 2 years of relevant experience in Corporate Communications, Branding, or Internal Marketing; or in lieu of a degree, 4 years of relevant experience in similar domain. 

Work Timings: 12:00 PM – 9:00 PM IST

This role qualifies for Enhanced Flexibility offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs)
We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs—Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR.
Occasionally you may be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in person engagement activities such as business or team meetings, trainings, and culture events.

Internal Applicants

• Understand the criteria or mandatory skills required for the role before applying
• Inform your manager and HRM before applying for any role on Workday
• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
• Must not be any corrective action plan (First Formal/Final Formal, LPP)
• L6 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible.
• L6+ employees can apply for this opportunity.

Grade/Level: 08