Sr. Analyst, Marketing Quality (L08)

Role Title: Sr. Analyst, Marketing Quality (L08)

Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by Ambition Box Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
• We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview:

Our analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth

Role Summary/Purpose:

The Marketing Quality Analyst is tasked with ensuring the accuracy of marketing campaigns. This position involves creating and organizing data files for fulfillment campaigns to verify them against specific marketing and qualifying purchase criteria, handling the distribution of reward points or certificates, and developing and testing rules to verify qualifying criteria for clients of SYF. Additionally, this role is in charge of verifying all fulfillment campaigns manually, making sure they are done so accurately and in compliance. The analyst is also responsible for continuous Offer Review Board (ORB) and Quality Assurance (QA) tasks aimed at reducing risks in marketing campaigns by enhancing policies, procedures, processes, systems, and training related to the Cosmos Platform data.

Key Responsibilities: 

• Manage marketing campaign data file processing for specific SYF clients
• Provide consultative input to internal process owners and client teams on best practices for file selection, targeting and segmentation within fulfillment campaign validation
• Work with internal and external partners on the execution of campaign files including defining requirements, managing deliverables and auditing fulfilment campaign files
• Develop process improvements within the fulfilment campaign data file validation process
• Subject matter expertise in fulfilment campaign validation tools, SYF data warehouses, segmentation reporting, suppression exclusions and file outputs
• Ensure all fulfilment campaign file validation process controls are followed and file outputs are completed in a compliant manner according to SYF guidelines

Required Skills/Knowledge:

• Bachelor's degree and a minimum of 1+ years of experience between performing analytics, or in lieu of a degree, 3+ years of like experience in analytics.
• 1+ years of Reporting experience using SAS, SQL and other comparative database languages
• 1+ years with database marketing experience within financial services focusing on client lifecycle/acquisition management
• Self-starter with ability to deal with ambiguity, should be able to do multi-tasking with time management
• Minimum 1+ years of SAS/SQL, Python/R and building BI reports
• Minimum 1+ years of experience with Tableau to build data visualizations.
• Minimum 1+ years of experience with Microsoft Office (Word, Excel, PowerPoint, and Visio).
• It is essential to explore the capabilities of Generative AI and to be open to implementing changes that leverage this technology.
• Strong communications skills

Desired Skills/Knowledge: 

• 1-2 Years of experience in financial institutions
• Previous experience maintaining customer/client/vendor relationships
• Strong problem-solving skills & attention to detail
• Proven ability to manage, execute and validate fulfilment campaigns in a detail-oriented environment
• Demonstrated ability to develop and implement new procedures/programs
• Experience in using the FDR tools like Document direct and Document analyzer, model building, FD document direct is an added advantage

Eligibility Criteria: Bachelor's degree and a minimum of 1+ years of experience between performing analytics, or in lieu of a degree, 3+ years of like experience in analytics.

Work Timings: 12PM to 9 PM IST

This role qualifies for Enhanced Flexibility offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs)
We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs—Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR.
Occasionally you may be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in person engagement activities such as business or team meetings, trainings, and culture events.

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying
• Inform your manager and HRM before applying for any role on Workday.
• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
• Must not be any corrective action plan (First Formal/Final Formal, LPP)
• L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible.
• L8 Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.
• L04+ Employees can apply.

Grade/Level: 08

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