VP, Analytics - Strategic Furniture Clients Leader

Role Summary/Purpose:

The VP, Analytics - Strategic Furniture Clients Leader is responsible for leading Analytics function for a large vertical Furniture client portfolio within the Home & Auto business platform.  In this capacity, the role will work closely with portfolio cross-functional senior leadership (Sales/Client Development, Finance, Marketing, Risk, Operations & Technology).  The role also serves as the primary SYF Analytics contact for our client. The individual is expected to be fully immersed in the portfolio’s strategic initiatives, provide strategic insights, decisioning support, and create advanced analytics tools for our client teams and partners. In doing so, they are expected to elevate the role of Analytics in their sphere of influence. The ideal candidate must display strong initiative and ownership, have a passion for generating insights, be familiar with contemporary analytics tools, and bring interpersonal and collaborative skills to be successful in the role.

Essential Responsibilities:

• Develop and own the analytics agenda and provide innovative leadership to evolve its strategy based upon the state of the business and potential opportunities
• Collaborate with cross functional teams to combine consumer, product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience to grow acquisition and increase customer repeat engagement
• Conduct analysis of customers, product and sales channel performance to uncover insights that inform critical decision-making to drive profitable outcomes
• Partner closely with broader marketing organization to execute integrated portfolio marketing campaigns leveraging personalization, and segmentation
• Act as a trusted strategic advisor to portfolio senior leadership team in solving complex business problems and provide actionable recommendations based upon data driven insights
• Establish a test and learn culture and provide guidance and leadership for the design, analysis and measurement phases of programs/campaigns and large-scale projects.
• Ongoing assessment and measurement of product, channel and targeting strategies
• Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio
• Strengthen client relationships and evangelize the value of client sharing/combining their data assets with SYF data to drive enhanced acquisition, account management and portfolio strategies to improve overall portfolio performance
• Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis to review with client and SYF Marketing teams
• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's degree, or in lieu of a Bachelor's degree a, high school diploma and 10 years of experience in a marketing or customer analytics role at multi-product/multi-channel financial services organization
• A minimum of 7+ years analytics experience, ideally within financial services, retail and/or consulting experience  to include:
  • 5+ years’ experience with statistical and analysis tools, such as SAS, SQL, R, Python, Tableau, etc.
  • 3+ years’ experience working on large-scale consumer analytics projects and/or working in matrix, cross-functional environments
  • 3+ years of client facing experience
• Ability and flexibility to travel for business as required

Desired Characteristics:

• 3+ years’ leadership / managerial experience in analytics in the financial services, retail and/or consulting industries
• Prior Leadership experience including management of direct / indirect reports
• Analytics experience within financial services, retail and/or consulting experience
• Master’s degree preferred statistics/ decision sciences/ predictive analytics or another quantitative field or MBA
• Ability to travel up to 25% of the time, averaging 10-25% travel
• A strategic thinker with an ability to influence business strategies and decisions based on analytic insights; Ability to influence senior corporate decision makers
• Proven hands-on experience utilizing SAS and SQL; Experience with open-source tools such as R and Python a plus
• Experience with data visualization tools such as Birst and Tableau a plus
• Proven understanding of credit card or financial services industry financial P&L drivers and key sensitivities, with business performance reporting experience
• Ability to synthesize/analyze diverse information, develop and recommend strategies, and articulate clearly to business partners and clients
• Experience with modeling/forecasting, and strong understanding of targeting and segmentation
• Experience with evaluating and using external and diverse data sources/assets to develop innovative analytical solutions and drive growth for clients
• Strong project management, communications, multi-tasking, relationship management and influencing skills and the ability to work independently are critical to success
• Digital marketing analytics experience a plus
• Advanced skills using Excel and PowerPoint

Grade/Level: 12

The salary range for this position is 135,000.00 - 230,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working:

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events. 

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. 

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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