VP, OnePay Funnel Optimization & Growth Strategy

Role Summary/Purpose:

Reporting the VP, Digital Growth & Acquisition Marketing, this role will serve as a core operator within the acquisition engine, responsible for driving measurable improvements in funnel performance, conversion efficiency, and test-driven growth across the OnePay and Walmart credit portfolio.

This leader will combine marketing expertise with strong quantitative rigor to design, execute, and scale structured experimentation across offers, channels, and customer experiences. The role is critical in translating performance data into clear decisions that accelerate growth and improve acquisition efficiency. 

The ideal candidate brings deep experience in funnel optimization, performance marketing, martech, and experimentation frameworks, with the ability to move fluidly between strategy, analysis, and execution. This role will partner closely across marketing, product, analytics, and credit teams to continuously improve acquisition outcomes within a highly regulated environment.

Essential Responsibilities:

Funnel Optimization & Performance

• Own performance end-to end acquisition funnel, from impression through application, approve and booking
• Identify and prioritize conversion gaps and friction points across digital and in-store entry points
• Drive continuous improvement of key funnel metrics including prequal, application, start, approval and funded account rates

Experimentation Strategy & Execution

• Build and manage a scalable experimentation system, including hypotheses design, test structure, measurement approach and result interpretation
• Develop repeatable testing frameworks and templates to improve speed, consistency, and decision quality
• Partner with analytics and data teams to ensure accurate tracking, attribution, and measurement integrity
• Identify opportunities to automate test readouts, performance tracking and insight generation

Offer & Channel Optimization

• Evaluate performance across paid media, owned channels, and Walmart ecosystems placements
• Isolate drivers of performance across offer, audience, channel and creative variables
• Recommend and implement optimizations to improve conversion, efficiency and volume
• Partner on budget allocation decisions informed by performance insights

Data Translation & Insight Generation

• Translate complex data into clear, actionable insights and recommendations
• Develop repeatable frameworks to improve decision speed and clarity

Cross-Functional Execution & Alignment

• Partner with Product, UX, Analytics, Legal and Compliance to enable test execution and funnel improvements
• Ensure all experimentation and optimization efforts align with regulatory and operational constraints
• Support integration of acquisition strategies into broader campaign, merchandising, and seasonal initiatives.
• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor's Degree or, in lieu of a degree, a high school equivalent and 12+ of marketing within the credit card industry to include:
• 8+ years of experience in digital marketing, preferably within financial services, fintech, or retail media
• 5+ years in full-funnel optimization marketing, experimentation and/or performance marketing
  • Proven track record of driving measurable improvements in conversion rates, acquisition efficiency, or growth outcomes
  • Strong analytical capability with proficiency in Excel or equivalent tools for performance analysis
  • Experience improving or building testing infrastructure, reporting systems or performance frameworks
• Ability and flexibility to travel for business as required

Desired Characteristics:

• Strong quantitative and structured thinker with the ability to break down complex problems and testable components
• Demonstrated ability to balance data-driven decision making with business and commercial judgement
• Comfortable operating in ambiguity and identifying the highest-impact opportunities within complex systems
• Clear and concise communicator with the ability to translate data into executive ready insights
• High ownership mindset with a bias toward action and continuous improvement
• Collaborative and adaptable, with the ability to work effectively across cross functional teams
• Strong attention to detail with a focus on execution quality and follow through

Grade/Level: 12

The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working:

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events. 

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. 

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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