VP - Large Client Marketing

Role Summary/Purpose:

The Vice President, Large Client Marketing, Dental, is a driven and experienced marketer who is uniquely capable to help grow the CareCredit program in our large client/national Dental accounts. This role is a high profile, dynamic position responsible for developing co-marketing programs with strategic clients across the Dental business. This position will work closely with the client and partner relationship leaders, industry GMs and marketing leaders to innovate and execute B2B and B2B2C marketing strategies that drive consumer acquisition and usage of CareCredit.

This position requires the ability to present, influence and sell-through marketing and business strategies to clients’ and partners’ cross-functional teams. This includes developing and presenting quarterly business reviews, marketing plans and annual marketing calendars. Candidates must be confident in initiating and leveraging research and data analytics to inform and build these program strategies.

Essential Responsibilities:

• Lead and execute client and partner marketing initiatives that support acquisition, activation, usage and retention for Large Client Dental Practices.
• Develop and present marketing strategies, quarterly business reviews, and annual marketing calendars to stakeholders. 
• Present, influence, and sell-through plans and programs to external executives/C-suite.
• Optimize internal and contractual marketing spend; pursue additional funds to meet growth goals.
• Partner with sales leadership to segment clients/partners and align resources based on business goals and growth opportunities.
• Leverage research, analytics, and consumer insights to inform marketing strategies and action plans. 
• Design and deploy B2B and B2B2C marketing programs that drive new provider and consumer accounts and volume growth. 
• Support client education and training programs that empower large client teams to enhance customer financial experiences. 
• Collaborate cross-functionally with H&W marketing functions, analytics, finance, and agency teams to optimize campaign performance and ROI. 
• Manage marketing budgets, including forecasting and expense tracking. 
• Lead cross-functional projects and drive collaboration across multiple levels of management. 
• Manage and prioritize multiple clients and partners at once.
• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor's Degree OR in lieu of a degree, a high school diploma and 10+ years of marketing experience identified below
• 5+ years of marketing experience partnering with creative agencies to include prior B2B and B2B2C marketing experience.
• 5+ years of people leadership experience.
• Sales experience a plus but not required.
• Strong analytics background needed to set strategy and measure performance
• Ability to travel ~25%
• Ability and flexibility to travel for business as required

Desired Characteristics:

• Dental industry or healthcare experience preferred.
• Strategic thinker with strong problem-solving skills, capable of leveraging multiple data sources and implementing actionable plans to drive business results. 
• Effective communicator able to influence and collaborate at all organizational levels. 
• Collaborative, active listener who thrives in cross-functional teams. 
• High-energy self-starter comfortable managing multiple projects in a fast-paced, dynamic environment. 
• Experience identifying/creating/growing relationships.
• Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information.
• Proven ability to partner and communicate effectively with all levels of the organization.
• Collaborative style and approach with comfort working in a cross-functional environment.
• Able to work in a fast-paced, complex environment and manage multiple projects with little supervision
• Excellent verbal and written communication and presentation skills

Grade/Level: 13

The salary range for this position is 130,000.00 - 210,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working:

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you will be required to commute or travel for in person engagement activities such as business or team meetings, training and culture events. 

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences. 

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. 

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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